Media


Robern Introduces Warm LED Lighting for Its Popular AiO Collection of Lighted Bathroom Cabinets and Mirrors

New Product Variation Designed in Response to Customer Demand

Bristol, Pa. (September 12, 2017) – To help architects, designers and homeowners match the lighting of their bathroom mirrors to the rest of their bathroom lighting, Robern is introducing a warm LED lighting option for its popular AiO Collection of lighted bathroom cabinets and mirrors.

The new warm color temperature AiO cabinets and mirrors provide light at 2,700 Kelvin. That color temperature better matches the color emitted by traditional incandescent bulbs that homeowners desire and often provides a softer reflection, empowering consumers to look and feel their best.

Robern integrated the warm LED lighting into the AiO Collection based on customer demand for lighted mirrors and cabinets that match the existing lighting in their styling spaces and bathrooms. Warmer lighting and the AiO were a natural fit for Robern customers: customers in the United States generally prefer warmer lighting, and demand for the AiO Collection has grown – especially in urban areas such as New York, Florida, California and Chicago.

The new AiO products will be available for preorder on September 12 and start from $1,279. List products will be available to ship in October.

“The new warm LED lighting options for Robern’s AiO Collection are a perfect complement to the product line,” says Devon George, Director of Marketing for Robern. “We at Robern pride ourselves on providing a breadth of options that fit into the everyday lives of each unique customer. Providing warm LED lighted mirrors is an important part of making the products that our customers need to create the inspiring bathrooms and styling spaces they desire.”

All of the products in Robern’s AiO Collection feature:

  • LUM™ Lighting — High-efficiency task lighting with on-mirror, capacitive one-touch dimming for the perfect intensity
  • OM™ Audio — Embedded Bluetooth audio that allows guests to easily connect smartphone devices for a quality sound experience
  • Other additions that create the ultimate guest experience, including a magnification mirror, a magnetic strip for storage of small tools such as tweezers, integrated electrical outlets and USB charging ports for easily recharging smartphone devices

This is the second major product announcement for Robern in September. On September 13, 2017, Robern announced its new Vitality line of lighted mirrors and cabinets.


About Robern

Robern believes that people’s everyday routines should never feel ordinary. That’s why its mission is to craft mirrors, vanities, medicine cabinets and lighting options that are beyond the expected—blending thoughtful design, innovative technology, impeccable craftsmanship and quality materials into products that will transform people’s styling spaces and reflect their individual style.

Founded in 1968 in Bristol, Pennsylvania, Robern grew out of Rosa and Bernie Meyers' belief that individual style should be celebrated and fostered. Today, their pioneering approach to designing highly personalized styling spaces remains at the heart of what Robern does. Their commitment to craftsmanship and fine materials is evident in every piece Robern makes out of its Bristol headquarters. In 1995, Robern joined the Kohler Co. family of businesses, building upon the brand’s comprehensive and thoughtful approach to exceptional styling spaces. From its humble beginnings to a technological force within home design, Robern remains the answer for designers, architects and consumers seeking out the finest in modern, sophisticated cabinetry, vanities, mirrors and lighting. For additional information on Robern products, customers may call 1 (800) 877-2376 or visit www.robern.com.

 

About Kohler

Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America’s oldest and largest privately held companies comprised of more than 30,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the manufacture of kitchen and bath products; engines and power systems; premier furniture, cabinetry and tile; and owner/operator of two of the world’s finest five-star hospitality and golf resort destinations in Kohler, and St Andrews, Scotland.